Clear disclosures outline how Pure Blush uses browser storage and advertising tags.
This document follows a wide-measure numbered clause architecture. We detail every storage key, cookie lifespan, advertising platform, and Consent Mode v2 gating rule.
1. Effective Date & Scope
This Cookie Statement took effect on October 17, 2026, and applies to all interactive web sessions on pureblush.click. Pure Blush operates as a physical cosmetics and facial skincare studio at 1301 Barton Springs Road in Austin, Texas. We utilize local browser storage, HTTP cookies, and URL tracking parameters solely to preserve operational session integrity and evaluate inbound marketing campaigns.
2. Cookie & Storage Categories
We classify technical browser storage into three strict categories:
Strictly Necessary: Essential keys enabling core interface operations, including saving your cookie choice (site_consent_v2), managing live consultation transcripts in biwe3c7.php, and verifying form anti-bot honeypot tokens. These keys run on local origin storage and cannot be disabled without breaking website functionality.
Analytics & Performance: Anonymous performance telemetry measuring page loading speeds, interaction depth, and device viewport diagnostics. These signals remain completely inert until explicit authorization is granted.
Advertising & Attribution: Tracking parameters and third-party advertising tags that measure inbound campaign conversions across Google Ads, Microsoft Advertising, and Meta Ads. These cookies capture click identifiers so ad networks can correlate campaign expenditure with studio consultation requests.
3. Inventory of Storage Keys & Cookies
The table below lists all first-party and third-party storage items deployed or recognized across pureblush.click:
| Storage Key / Name | Origin / Provider | Operational Purpose | Retention Lifespan |
|---|---|---|---|
site_consent_v2 |
pureblush.click (1st party localStorage) | Records visitor choice to allow or decline non-essential cookies and Consent Mode v2 signals. | 12 months |
chat_token |
pureblush.click (1st party localStorage) | Maintains active studio consultation desk session for returning messages in biwe3c7.php. | 12 months |
_gcl_au |
google.com (Google Ads) | Stores Google Ads conversion linker data for campaign attribution upon consent. | 90 days |
_ga / _ga_* |
google.com (Analytics) | Distinguishes unique visitors for aggregated session metrics upon positive consent. | 13 months |
_uetmsclkid / _uetsid |
bing.com (Microsoft Advertising) | Captures Microsoft Advertising click parameters and UET tracking signals upon consent. | 30 days |
_fbp |
facebook.com (Meta Ads) | Stores browser identifier for Meta conversion tracking when campaigns are active. | 90 days |
4. Advertising Platforms & Inbound Click Identifiers
Pure Blush conducts commercial marketing campaigns across google ads, microsoft advertising, and Meta Ads. When a visitor arrives via an ad link, the platform appends unique query string parameters to the URL:
• gclid — Google Click Identifier passed by google ads to evaluate search keyword performance.
• msclkid — Microsoft Click Identifier generated by Bing search and Microsoft Advertising.
• fbclid — Meta Click Identifier passed from Instagram or Facebook ad placements.
These parameters are processed in the visitor's browser. If consent is not granted, click IDs are not persisted to persistent third-party marketing storage.
5. Google Consent Mode v2 Architecture
This website strictly complies with consent mode v2. Before the visitor interacts with our consent bar, our site initialization script sends default signals setting the following four parameters to "denied":
1. ad_storage: 'denied'
2. ad_user_data: 'denied'
3. ad_personalization: 'denied'
4. analytics_storage: 'denied'
Only when the visitor clicks "Allow Storage" are these four parameters updated to "granted". If the visitor selects "Decline" or resets their consent choice, all four signals are immediately reset to "denied", preventing advertising tags from writing or reading marketing cookies.
6. Granting, Modifying & Withdrawing Consent
Upon your first visit, a floating consent bar displays at the bottom of the viewport offering two direct options: "Decline" or "Allow Storage".
You retain the absolute right to change your choice at any point. You can reopen the consent manager at any time by clicking the button located in the footer of every page on pureblush.click. Alternatively, clearing your browser's local storage key site_consent_v2 will restore the default denied state on your subsequent page load.
7. Consequences of Declining Storage
Selecting "Decline" does not prevent you from using any part of pureblush.click:
• You can view our entire cosmetic catalog, mineral blush swatch datasheets, and treatment prices.
• You can submit appointment inquiries via kobud27.php without hindrance.
• You can communicate with our live studio desk in biwe3c7.php.
• The interactive skin routine load calculator functions completely on local client arithmetic.
Declining keeps ad_storage, ad_user_data, ad_personalization, and analytics_storage set to denied, blocking ad conversion cookies and cross-site telemetry.
8. Platform Privacy Disclosures & External Policies
Advertising tags interact with external cloud servers governed by the respective platform privacy charters. For in-depth specifications on how each advertising network processes telemetry and click identifiers, review their formal documentation:
• Google Ads & Marketing Platforms: policies.google.com
• Microsoft Advertising (Bing Ads): privacy.microsoft.com
• Meta Ads (Facebook & Instagram): facebook.com/privacy/policy
9. Cookie Inquiries & Studio Contact
If you have questions regarding our implementation of Consent Mode v2, specific cookie lifespans, or technical data security, contact our studio administrator directly:
Pureblush — Technical Privacy Desk
1301 Barton Springs Road, Austin, Texas 78704, Austin, Texas, United States
Telephone: +1 (307) 555-3072
Electronic Mail: office@pureblush.click
Governing law: the law of Texas, United States, with disputes heard in the courts of Austin.